For those that don’t know me, I’ve spent the better part of the last decade as a startup founder. I’ve also worked on international expansion at a mid stage startup, very much focused on the zero to one stage of a company / product lifecycle.
I’m giving the writing thing a go as I hear that it helps to structure my thoughts, but what I can see for sure is, it’s useful to get feedback from a larger group to check my mental blindspots, get fresh perspectives, and hopefully, someone else can learn from the many mistakes that I have made.
I will write on topics which I know about, which is Entrepreneurship, Greater South-East Asia (SEA + HK + Taiwan), and Technology. In areas which I don’t have first hand experience, I will rely on research, or even better still, people I know who can contribute the experience. It will be like observing a body of scar tissue to learn the pitfalls of the journey, and if not from me who’s taken that path, then from somebody else that’s lived to tell the tale.
I hope to produce work that the reader will find immediately useful. While reading about the latest billion dollar funding round is cool or how do you deal with hyper scale is cool, those things don’t apply to most of us and more importantly, there’s nothing we can really learn from it.
I would appreciate any feedback I can get that would improve my writing, information gathering and skillsets.
For those that would like to be updated whenever I write something new, feel free to hit
For those that would like to reach out, I’m available on
You can also reach out to me through email at zishuang.cheng@gmail.com